• Nine West

    Nine West designs are inspired by todays woman. She is empowered as a woman to create change and express her creativity and individuality. Nine West is the ultimate resource for accessible, on trend style that endures. Her travel accessories are no different delivering quality, fashion and function that are distinctly feminine and on point for her modern lifestyle.

NINE WEST

Initially founded as a fashion footwear brand, Nine West expanded into handbags, luggage, sunglasses, legwear, outerwear, jewelry, belts, watches, cold weather accessories, hats, scarves and wraps, and eyewear. After the launch of handbags in 1995, Nine West expanded to dresses, suits and children’s footwear. Through licensing agreements, it also offers eyewear, sunglasses, legwear, outerwear, belts, hats, cold weather accessories, scarves and wraps.

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DEMOGRAPHIC

Nine West primary target will be young women ranging from 17-26. Our second demographic will be professionals: women looking to embody a stylish edge while in the workplace.

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STRENGTHS

Nine West is a well-‐known brand in the footwear, handbag and luggage markets. The brand is known to have quality, reliable goods. Nine West has 1,200 stand-‐alone stores and is also sold in large department stores such as Macy’s, making the brand easily accessible.

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